A one-percent price increase drops almost entirely to the bottom line, and most acquired companies have not revisited pricing in years. This workshop covers auditing an inherited price book, segmenting customers by willingness to pay and cost to serve, finding systematically underpriced work, structuring an increase, and communicating it without triggering churn. Participants will run the analysis on sample data and leave with a pilot they can test on a subset of customers within a quarter.