Name Session Type Time Location Name
8:00 AM
Continental BreakfastMeal8:00 AM - 9:00 AMGrand Foyer
Registration & Coat Check OpensGeneral8:00 AM - 3:45 PMGrand Foyer
9:00 AM
Opening RemarksOpening Remarks9:00 AM - 9:30 AMGrand Ballroom
9:30 AM
Fireside Chat with Will ThorndikeKeynote Speaker9:30 AM - 10:30 AMGrand Ballroom
10:30 AM
General NetworkingNetworking10:30 AM - 11:45 AMGrand Ballroom
10:45 AM
Pricing: The Margin You Already OwnPanel10:45 AM - 11:45 AMGrand Hall GH
Building an Effective AI ETA Search EngineWorkshop10:45 AM - 11:45 AMGrand Hall K
Using AI to Create Value in Your BusinessPanel10:45 AM - 11:45 AMGrand Hall I
Financing Under the New SBA (7)a RulesPanel10:45 AM - 11:45 AMGrand Hall J
11:45 AM
LunchMeal11:45 AM - 1:30 PMGrand Ballroom
12:00 PM
7th Annual Entrepreneurship at Kellogg and Legacy41 Partners ETA Case CompetitionCompetition12:00 PM - 1:30 PMGrand Hall GH
1:30 PM
International Search: A Regional Deep DiveSmall Group Conversation1:30 PM - 2:30 PMGrand Ballroom
Book Talk: Everywhere MillionairesBook Talk1:30 PM - 2:30 PMGrand Hall GH
How Debt Works (Sponsored By Kilpatrick Townsend & Stockton)Workshop1:30 PM - 2:30 PMGrand Hall K
Finding and Evaluating a Partner for ETA (Sponsored by Numera Advisory)Panel1:30 PM - 2:30 PMGrand Hall J
General NetworkingGeneral1:30 PM - 3:45 PMGrand Ballroom
2:45 PM
Improving Lead Generation Effectiveness for ETA SearchersWorkshop2:45 PM - 3:45 PMGrand Hall K
What Went Right, What Went Wrong: Searchers Who Closed and Searchers Who Didn't (Sponsored by First Internet Bank)Panel2:45 PM - 3:45 PMGrand Hall I
Hold or Exit: Recaps, Long-Term Holds, and Alignment Without LiquidityPanel2:45 PM - 3:45 PMGrand Hall GH
The First 100 Days Operating: Fires, Fixes, and Your First Team (Sponsored by BakerHostetler)Panel2:45 PM - 3:45 PMGrand Hall J
4:00 PM
Networking Reception (Sponsored by Parkside Financial Bank & Trust)Networking4:00 PM - 5:00 PMGrand Foyer