Name Session Type Time Location Name
8:00 AM
Continential BreakfastMeal8:00 AM - 9:00 AMGrand Foyer
Investor BreakfastPrivate Event8:00 AM - 9:00 AMGrand Hall L
Registration & Coat Check OpensGeneral8:00 AM - 3:45 PMGrand Foyer
9:00 AM
Opening RemarksOpening Remarks9:00 AM - 9:30 AMGrand Ballroom
9:30 AM
Keynote SpeakerKeynote Speaker9:30 AM - 10:30 AMGrand Ballroom
10:30 AM
General NetworkingNetworking10:30 AM - 11:45 AMGrand Ballroom
10:45 AM
Pricing: The Margin You Already OwnWorkshop10:45 AM - 11:45 AMGrand Hall J
Using AI to Create Value in Your BusinessWorkshop10:45 AM - 11:45 AMGrand Hall I
Building an Effective AI ETA Search EnginePanel10:45 AM - 11:45 AMGrand Hall K
Financing Under the New SBA (7)a RulesWorkshop10:45 AM - 11:45 AMGrand Hall GH
11:45 AM
LunchMeal11:45 AM - 1:30 PMGrand Ballroom
12:00 PM
7th Annual Entrepreneurship at Kellogg and Legacy41 Partners ETA Case CompetitionCompetition12:00 PM - 1:30 PMGrand Hall GH
1:30 PM
Finding and Evaluating a Partner for ETAPanel1:30 PM - 2:30 PMGrand Hall K
How Debt WorksWorkshop1:30 PM - 2:30 PMGrand Hall I
International Search: A Regional Deep DiveWorkshop1:30 PM - 2:30 PMGrand Hall J
Book Talk: Everyday MillionairesPanel1:30 PM - 2:30 PMGrand Hall GH
General NetworkingGeneral1:30 PM - 3:45 PMGrand Ballroom
2:45 PM
Hold or Exit: Recaps, Long-Term Holds, and Alignment Without LiquidityPanel2:45 PM - 3:45 PMGrand Hall GH
Improving Lead Generation Effectiveness for ETA SearchersWorkshop2:45 PM - 3:45 PMGrand Hall I
What Went Right, What Went Wrong: Searchers Who Closed and Searchers Who Didn'tPanel2:45 PM - 3:45 PMGrand Hall K
The First 100 Days Operating: Fires, Fixes, and Your First TeamPanel2:45 PM - 3:45 PMGrand Hall J
4:00 PM
Networking Reception (Sponsored by Parkside Financial Bank & Trust)Networking4:00 PM - 5:00 PMGrand Foyer